There’s nothing like the power of video to get your message across, but add in a slew of famous faces as your spokespeople, and you’re pretty much guaranteed to get a lot of attention.
No one knows this better than Soi Dog Foundation, which released “I Didn’t Know,” a video campaign that exposes the horrifically cruel dog meat trade in Thailand, last fall. The nearly four-minute video includes British comedian Ricky Gervais, actress Judi Dench, and Downton Abbey stars Peter Egan, Laura Carmichael, and Penelope Wilton speaking out against the illegal $25 million trade that tortures and kills thousands of dogs each year for their meat and skin.
Dogs travel in overcrowded, stacked cages. They were later rescued.