What’s Wrong with an Advertisement Comparing a Black Child to a Dog? A Lot

An advertisement released by South African charity Feed a Child last week has put the organization in the middle of a storm of controversy. The ad shows a wealthy white woman petting and feeding a young black child in the same way you would a beloved dog. While she lies in bed, he brings her a newspaper and is rewarded with a small snack. Sitting at a table, she gives the child scraps as he kneels beside her chair and allows him to lick her fingers. The ad closes with words saying: “The average domestic dog eats better than millions of children.”



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