Is “American Beagle Outfitters” Video an Early April Fool’s Joke?

The press release came across the transom yesterday: “American Eagle Outfitters, Inc. (NYSE: AEO),” it began, “announces today its first-ever matching clothing line for dogs and their owners, American Beagle Outfitters, launching Spring 2014.”

We were intrigued — clothes for dogs is breaking news around here. But what is this “matching” business?

READ MORE HERE

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