Last February, we were scratching our heads at some of the comments of Dr. Edgard Brito, cosmetic surgeon to the dog stars, who lives in São Paulo, Brazil. It was in a story about his work with show dogs and other well-bred pooches, straightening droopy ears. A lot of ears. He uses Botox and Restylane to fix broken cartilage and prop up saggy ears; he’s also developed a silicone wedge that he inserts into ears to reshape cartilage.
He has a healthy business. He told Businessweek he’s done plastic surgery on thousands of animals, usually costing $500 to $1,000 a pop.